Wired: You Play World of Warcraft? You're Hired!

John Seely Brown and Douglas Thomas write in their article for Wired magazine Issue 14.04 (April 2006):

"In late 2004, Stephen Gillett was in the running for a choice job at Yahoo! - a senior management position in engineering. He was a strong contender. Gillett had been responsible for CNET's backend, and he had helped launch a number of successful startups. But he had an additional qualification his prospective employer wasn't aware of, one that gave him a decisive edge: He was one of the top guild masters in the online role-playing game World of Warcraft..."

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